BRENT YOUNG
FIELD TOOL · COMMUNICATION IS MINISTRY

The Future Congregation Journey

Before someone attends, they are already experiencing church. This guide helps a team prepare a clear and caring path from awareness to ministry.

Jordan, a fictional future congregation persona
FUTURE CONGREGATION

Jordan

Recently moved to town. Invited by a friend. Looking for a church where they can belong.

A persona is more than just a demographic. Jordan is a person God has called us to prepare a place for.

AWARENESS

Jordan first notices that we exist.

The journey begins before we know Jordan’s name. A sign, an invitation, or a short video can become the first impression.

What Jordan encounters

  • Campus sign
  • Personal invitation
  • Social media
  • YouTube

What Jordan may be asking

Who is this church? Is there a place here for someone like me?

How we prepare a place

Give a clear first impression and one approachable next step.

THE STORY BEING TOLD

We are clear, welcoming, and ready to help you take a first step.

This is a guide to a shared journey, not a fixed timeline. Some people move through it quickly. Some take years. Some take their first steps on campus, while others arrive already having moved through Awareness and Visit online. But everyone moves through the same essential journey toward belonging and ministry.